When Ometria, the UK e-commerce intelligence startup, raised a $1.5 million seed round back in March from 16 individual investors, I joked that one might call it a party round, albeit one that included an impressive list of entrepreneur-backers from the e-commerce, retail and SaaS worlds. Well, it seems the party continues.
Today the company is disclosing that it’s raised a further $500,000 in seed funding, adding another 17 investors. Once again, these span well-known individuals from the UK’s tech startup and e-commerce industry, including Alicia Navarro and Joe Stepniewski (founders of Skimlinks), Andreas Andreou (Commercial Director at Quidco), James Bromley (COO of Swiftkey), Jack Graham (founder of Raw Press Juice), and Luke Aviet (MD of AOL Advertising Europe). The early stage technology VC fund SaatchInvest also participated in this round.
Ometria helps online retailers make better use of data, and, in turn, compete harder with larger, more…
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