When it comes to fast-food restaurants, former NBA “Super-Sub” Junior Bridgeman may be the ultimate starter.

The first time Ulysses “Junior” Bridgeman learned how the smart money thinks was over breakfast at the Hyatt Regency in Oakland with former Milwaukee Bucks owner Jim Fitzgerald.

It was the early 1980s, and Bridgeman was then the team’s super sixth man—a clutch sub who rarely started but who would eventually play in more games for the Bucks (711) than any other player in history. Bridgeman was scanning the sports section in the local paper as Fitzgerald, sitting across from him, pored over stock tables in the Wall Street Journal. Casually the 6-foot-5 athlete revealed his desire to “get involved in something in the business world,” he recalls—to which Fitzgerald replied, “If you get involved with business, you only have two problems: people and money.”

Bridgeman, now 60, didn’t quite get the punch…

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