Mattermark, the business intelligence site that pivoted out of YC-backed curation site Referly, is today announcing that it has raised a round of $6.5 million, funding that the startup will use to build out its ambition to be a “B2B Google.”
By that, it means creating structured data for people on the hunt for company information across the messy and disorganised Internet. Or, as new investor Brad Feld of the Foundry Group puts it, uncovering a “valuable secret hidden in plain sight.”
As part of this Series A, Feld is joining Mattermark’s board of directors. It brings the total raised by the startup to $11.3 million.
When San Francisco-based Mattermark first opened for business in 2013, the company’s first moves were aimed squarely in its backyard: it provided deal information to VCs and others in the world of startups, tapping into the concept of big data to create a signalling platform to monitor deal flow and better anticipate what will be…
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