9. MUSIC PERFORMANCE: Closing the Creative Loop
A great show wins. The best way to do that is to do it as many times as you can in front of as many people as you can. I’ve worked with many great artists and the one thing they all had in common was a complete dedication to creating a memorable experience for a live audience. And they made the conscious effort to improve every time they performed. And they got really mad when someone screwed up their show.
It is not easy to be great every night. But it is easy to try to be great every night. Besides, it’s your job. It’s a pretty cool job and you want to keep it.
Review each show after you do it. What did you do well and what can you improve? Define excellence for every aspect of your show and create a plan to achieve it.
Make your merch as good as your show and sell it as well as you sell your songs when you perform. Give the venue a percentage before they ask for it, partner up. Make them as much money as you can. If you can’t sell your music to people sitting in front of you, to whom else are you going to sell it?
Make friends, collect data, know the market. Be remarkable. Do something that people remark on.